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| 全球宽带接入市场分析 |
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中文原文目录：
目录
上篇：全球宽带接入市场分析 一、 全球宽带接入发展特点及趋势.................................................. 1
1. 宽带接入需求强烈 ..........................................................1
2. 宽带接入技术多样化 ........................................................2
3. 市场竞争激烈，发展迅速.................................................... 3
4. 宽带接入投资巨大.......................................................... 4
5. 北美处于领先地位.......................................................... 6
二、 全球宽带业务发展............................................................ 7
1. DSL业务开展 ...............................................................7
2. DSL网络建设 ...............................................................9
3．部分运营公司2001年业务发展目标 ...........................................12
4．Cable modem业务发展 ......................................................13
三、 运营公司宽带业务发展策略 ...................................................14
1. 采取低价吸引用户 .........................................................14
2. 为长期用户打折 ...........................................................16
3．为现有电话用户打折 .......................................................17
4. 与ISP捆绑接入 ............................................................17
5. 自我安装 .................................................................18
6. 准确的市场定位 ...........................................................19
四、DSL业务进入大众市场要解决的一些问题 .........................................19
1. 改善业务提供流程 .........................................................20
2. 可扩展性 .................................................................20
3. 可用性 ...................................................................20
4. 市场培育 .................................................................21
五、 宽带接入设备市场 ...........................................................21
1. DSL设备市场 ..............................................................21
2. Cable modem 设备市场 .....................................................23
附：美国DSL用户调查分析 .........................................................25
中篇：中国宽带接入市场分析 一、中国宽带接入市场环境 ........................................................29
1. 中国电信集团公司 .........................................................30
2. 有线电视部门 .............................................................32
3. 长城宽带网络服务有限公司 .................................................35
4. 宽带接入市场需要政策规范 .................................................37
二、ADSL接入市场分析 ............................................................38
1. 我国ADSL网络建设 .........................................................39
2. 投资分析 .................................................................53
3. ADSL业务需求分析 .........................................................57
4. ADSL业务的发展预测 .......................................................63
5. ADSL业务资费分析 .........................................................65
6. ADSL设备市场分析 .........................................................80
三、以太网宽带接入市场 ..........................................................90
1. 以太网宽带接入的内容、组成和特点 .........................................90
2. 电信部门的FTTX+LAN接入方式 ...............................................91
3. 以太网宽带接入的建设成本 .................................................92
4. 中国电信各地分公司的以太网宽带接入 .......................................93
5. 其他电信公司的网络建设情况 ...............................................96
6. 各地非电信行业接入服务商的业务策略 .......................................96
7. 各地以太网接入业务资费分析 ...............................................99
8. 以太网接入设备市场 ......................................................100
9. 以太网宽带接入存在的问题 ................................................102
四、Cable Modem接入市场 ........................................................105
1. 广电部门的网络升级改造 ..................................................106
2. 广电部门发展Cable Modem接入的优势 .......................................107
3. 广电部门发展宽带接入面临的问题 ..........................................109
4. 全国Cable Modem接入业务开展情况 .........................................110
5. Cable Modem接入业务的资费 ...............................................112
6. 广电部门宽带业务的发展策略 ..............................................114
7. 有关广电部门开展宽带业务的预测 ..........................................116
五、HomePNA接入技术 ............................................................117
1. HomePNA技术概述 .........................................................117
2. HomePNA 与ADSL 配合应用................................................. 119
3. HomePNA接入存在的问题 ...................................................120
4．HomePNA支持的业务 .......................................................121
5. HomePNA在国内的推广试点 .................................................122
6. 目前在部分地区开办的HomePNA业务资费 .....................................122
7. HomePNA的发展策略 .......................................................123
下篇：用户需求调查分析
一、北京、上海、广州三地数据比较 ...............................................126
1. 上网方式比较 ............................................................126
2. 期望上网速率比较 ........................................................127
3. 期望提速时间比较 ........................................................128
4. 期望提速方式比较 ........................................................128
5. 信息化小区居住比例比较 ..................................................129
6. 信息化小区宽带接入方式比较 ..............................................129
7. 开通宽带业务家庭比例比较 ................................................130
8. 宽带接入服务满意度比较 ..................................................130
9. 对建设宽带信息化小区的观点比较 ..........................................131
10. 希望本小区实现宽带信息化时间的比较 .....................................131
11. 用户能够承受的宽带网络服务费比较 .......................................132
二、北京宽带用户需求调查数据分析 ...............................................132
1. 说明 ....................................................................132
2. 已上网家庭宽带接入需求分析 ..............................................132
3. 未上网家庭对家庭上网的认知和意向 ........................................142
4. 已上网家庭与未上网家庭比较 ..............................................146
5. 信息化小区与宽带接入需求分析 ............................................148
6. ADSL与Cable Modem认知和需求意向 .........................................154
三、上海宽带用户需求调查数据分析 ...............................................157
1. 说明 ....................................................................157
2. 已上网家庭宽带接入需求分析 ..............................................157
3. 未上网家庭对家庭上网的认知和意向 ........................................167
4. 已上网家庭与未上网家庭比较 ..............................................171
5. 信息化小区与宽带接入需求分析 ............................................174
6. ADSL与Cable Modem认知和需求意向 .........................................181
四、广州宽带用户需求调查数据分析 ...............................................185
1. 说明 ....................................................................185
2. 已上网家庭宽带接入需求分析 ..............................................185
3. 未上网家庭对家庭上网的认知和意向........................................ 194
4. 已上网家庭与未上网家庭比较 ..............................................197
5. 信息化小区与宽带接入需求分析............................................ 200
6. ADSL与Cable Modem认知和需求意向 .........................................206
五、被访者基本情况 .............................................................210
英文目录翻译
Contents
Part I: Global Market Analysis of Broadband Access I. Global Development Features and Trends of Broadband Access .............................................1
1. Strong demands for broadband access ................................................................1
2. Diversified technologies of broadband access .......................................................2
3. Fierce market competition and rapid development ....................................................3
4. Gigantic investment on broadband access ............................................................4
5. North America in a leading position................................................................ 6
II. Development of Global Broadband Services ..............................................................7
1. Development of DSL services ........................................................................7
2. DSL network construction ...........................................................................9
3. Objectives for the development of services of part of carriers in 2001 ............................12
4. Development of Cable modem services ...............................................................13
III. Strategies of Carriers for the Development of Broadband Business ....................................14
1. Adopting low prices to attract subscriber .........................................................14
2. Discounting for long-term subscriber ..............................................................16
3. Discounting for the existing telephone subscriber..................................................17
4. Bundling access with ISP ..........................................................................17
5. Self-installation .................................................................................18
6. Accurate market positioning .......................................................................19
IV. Issues to Be Settled for DSL Business to Enter the Public Market .....................................19
1. Improvement of the service provision process ......................................................20
2. Scalability .......................................................................................20
3. Availability ......................................................................................20
4. Market cultivation ................................................................................21
V. Market of Broadband Access Devices.................................................................... 21
1. Market of DSL devices .............................................................................21
2. Market of Cable modem devices .....................................................................23
Attachment: Survey Analysis of DSL Subscriber in USA .....................................................25
Part II: China Market Analysis of Broadband Access I. China Market Environment of Broadband Access ..........................................................29
1. China Telecom .....................................................................................30
2. Cable TV sector ...................................................................................32
3. Great Wall Broadband Network Service Co., Ltd. ....................................................35
4. Policy norms required for the broadband access market .............................................37
II. Analysis of ADSL Access Market .......................................................................38
1. ADSL network construction of our country ..........................................................39
2. Investment analysis ...............................................................................53
3. Analysis on ADSL service demands ..................................................................57
4. Prediction on the development of ADSL services ....................................................63
5. Analysis on the tariffs of ADSL services ..........................................................65
6. Market analysis of ADSL devices ...................................................................80
III. Market of Ethernet Broadband Access .................................................................90
1. Content, composition and features of Ethernet broadband access ....................................90
2. FTTX+LAN access mode of telecom departments .......................................................91
3. Construction cost of Ethernet broadband access ....................................................92
4. Ethernet broadband access of local branches of China Telecom ......................................93
5. Network construction of other telecom companies ...................................................96
6. Business strategies of local access service providers from non-telecom industry ...................96
7. Analysis on the tariffs of local Ethernet access services .........................................99
8. Market of Ethernet access devices ................................................................100
9. Problems existing in Ethernet broadband access ...................................................102
IV. Market of Cable Modem Access ........................................................................105
1. Network upgrading and transformation of broadcasting and television departments ..................106
2. Advantages of broadcasting and television departments in developing Cable Modem access ...........107
3. Issues encountered by broadcasting and television departments in developing Cable Modem access ...109
4. Development of Cable Modem access business throughout the country ................................110
5. Tariffs of Cable Modem access services ...........................................................112
6. Strategies of broadcasting and television departments for the development of broadband business ..114
7. Predictions on the broadband business development of broadcasting and television departments .....116
V. HomePNA Access Technology ............................................................................117
1. Survey of HomePNA technology .....................................................................117
2. Applications of HomePNA in combination with ADSL .................................................119
3. Existing issues of HomePNA access ................................................................120
4. Services supported by HomePNA ....................................................................121
5. Experiments on domestic promotion of HomePNA .....................................................122
6. Current tariffs of HomePNA services initiated in a part of areas .................................122
7. Strategies for the development of HomePNA ........................................................123
Part III: Investigation Analysis on Subscriber’ Demands I. Data Comparison of Beijing, Shanghai and Guangzhou ...................................................126
1. Modes of access to Internet ......................................................................126
2. Comparison of expected access rates ..............................................................127
3. Expected time schedule of speed-up ...............................................................128
4. Modes of speed-up ................................................................................128
5. Residence percentage of information-based communities ............................................129
6. Modes of broadband access in Information-based communities .......................................129
7. Percentage of households with broadband services .................................................130
8. Comparison of satisfaction with broadband services ...............................................130
9. Comparisons of opinions on the construction of information-based broadband communities ...........131
10. Comparison of expected time for realization of information-based broadband communities ..........131
11. Comparison of subscribers’ affordable tariffs for broadband network services ....................132
II. Analysis on the Survey Data of the Demands of Broadband Subscribers in Beijing ......................132
1. Statements .......................................................................................132
2. Analysis on the broadband access demands of the families already with online connection ..........132
3. Recognition and intent of household online connection by families without online connection ......142
4. Comparison between Online Families and Families Without Online Connection ........................146
5. Analysis on Information-based Community and the Broadband Access Demands .........................148
6. Recognition and demand intent of ADSL and Cable Modem ............................................154
III. Analysis on the Survey Data of the Demands of Broadband Subscribers in Shanghai ....................157
1. Statements .......................................................................................157
2. Analysis on the broadband access demands of the families already with online connection ..........157
3. Recognition and intent of household online connection by families without online connection ......167
4. Comparison between Online Families and Families Without Online Connection ........................171
5. Analysis on demands for information-based communities and broadband access .......................174
6. Recognition and demand intent of ADSL and Cable Modem ............................................181
IV. Analysis on the Survey Data of the Demands of Broadband Subscribers in Guangzhou ....................185
1. Statements .......................................................................................185
2. Analysis on the broadband access demands of the families already with online connection ..........185
3. Recognition and intent of household online connection by families without online connection ......194
4. Comparison between Online Families and Families Without Online Connection ........................197
5. Analysis on demands for information-based communities and broadband access .......................200
6. Recognition and demand intent of ADSL and Cable Modem ............................................206
V. Basic Circumstances of the Interviewees ..............................................................210 |
